convergexperts | Social marketing platform for brands and influencers

**2024 was a year of significant growth, digital transformation, and a few hurdles, with 2025 shaping up to be a defining moment for innovation, data, and transparency in the CPS affiliate marketing space. **

2024 has been a year of brutal battles and incredible victories. In the world of affiliate marketing, especially in the CPS realm, we've watched the game evolve at lightning speed. The highlights? An explosion in automation, smarter tracking tech, and deeper integrations with global networks. Advertisers and publishers who adapted to data-driven strategies saw massive growth, while those stuck in outdated models are now feeling the weight of missed opportunities.

But it wasn’t all sunshine and rainbows. Fraud and fake traffic have become an even bigger problem—forcing us to sharpen our focus on quality over quantity. The big takeaway here? Trust, transparency, and data integrity are non-negotiable. We’ve learned that complacency isn’t a luxury we can afford.

Looking forward to 2025, we’re anticipating a more refined CPS landscape. The future will see even more AI and machine learning reshaping the way we engage, optimize, and scale. Publishers and brands alike will need to double down on innovation and adaptability, or risk getting left behind.

Changes? Let’s be honest, we need to rethink how we measure success. It’s not just about the click; it’s about the journey from impression to conversion and beyond. We also need to bring our game to new, untapped markets and diversify the types of content we use to engage consumers.

What should we keep? The relentless pursuit of excellence and the unyielding drive to stay ahead of the curve. The hustle hasn’t changed, and neither should we. Keep your foot on the gas, and let’s make 2025 the year we crush it even harder.

2024 Affiliate Marketing Review: Strengths, Struggles, and What’s Next for CPS in 2025