2024 witnessed a seismic shift in the e-commerce world, with one name making waves: Temu. You’ve heard of Amazon, you’ve heard of Walmart, but in the last year, Temu has managed to surge into the #2 spot in the U.S., leaving industry giants wondering how they did it. Let's break down this meteoric rise, what they did right, and why 2025 is set to be their year to either shine brighter—or get buried in the rubble of their own ambition.

2024 was a year of significant growth, digital transformation, and a few hurdles, with 2025 shaping up to be a defining moment for innovation, data, and transparency in the CPS affiliate marketing space.